ARAS is the first trademark of Lithuanian cosmetics for men. The ARAS line consists of four face, four body and three hair care products. These cosmetic products are available in especially practical packaging, while ARAS 3-in-1 Body Wash and Shampoo with Conditioner are particularly convenient for travel or sports clubs.
BIOK Laboratorija representing ARAS, the first trademark of Lithuanian cosmetics for men, decided to sponsor the Lithuanian rugby players and the branch of sports characterised by masculinity by seeking to ensure that it reflects male values. At the end of 2009, a memorandum of cooperation was concluded with the Lithuanian Rugby Federation to sponsor Lithuanian rugby by promoting this branch of sports and the achievements of the athletes.
For the implementation of this goal, three Lithuanian national rugby team members were chosen to be the faces of the ARAS advertising campaign: Darius Nosys, Tomas Astrauskas and Justinas Vasiliauskas. All three players train in Šiauliai.